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(Paris) â€“ At a glittering reception held at HÃ´tel Plaza AthÃ©nÃ©e in Paris,Â Dorchester Collection announced the hotel will be host to the Dorchester Collection Fashion Prize over the course of 2012. The kick-off of the third annual prize was timed to highlight the 2011 winning brand, Anndra Neen, which showcased its autumn/winter 2012 jewellery and accessories collection at the iconic Avenue Montaigne address during the height of Paris Fashion Week 2012. This once-in-a-lifetime opportunity came as part of last yearâ€™s prize in addition to an award of USD $40,000.
Anndra Neen, comprised of designer duo sisters Phoebe and Annette Stephens, have enjoyed critical acclaim for their jewellery and accessories line since being awarded the prize last autumn, and have already been featured in The New York Times, Vogue.fr and Vogue.com, and secured a place on the British Vogue 2012 Hot List. Like Anndra Neen, the 2012 winner will also receive the opportunity to stay at a Dorchester Collection property in Paris or Milan during Fashion Week, spring 2013.
The 2012 Dorchester Collection Fashion Prize carries an endowment of â‚¬30,000 to be awarded by a panel of expert judges to a gifted designer of ready-to-wear or premium accessories to help establish their brand. Entrants for the 2012 Dorchester Collection Fashion Prize must be based in France, Belgium, the Netherlands, Luxembourg or Switzerland and have operated their brand for a minimum of two years. Application details will be available for download on the Dorchester Collection website (www.dorchestercollection.com) from 2 April 2012 and registration will be open until 31 May 2012.
Dorchester Collection is recruiting a panel of expert judges from the world of fashion and ultimately, the judges of the 2012 Dorchester Collection Fashion Prize will seek to award one designer who best demonstrates original aesthetic flair, a capability for future critical distinction and commercial success. The winnerâ€™s work must also evoke the spirit of Dorchester Collectionâ€™s iconic hotels and, therefore, project a sense of individuality, luxury, style and craftsmanship. The prize continues to build momentum and highlights design talent around the world helping to shape the careers of the 2010 winner Thomas Tait and 2011 winner Anndra Neen.
There are Dorchester Collection hotels in major fashion capitals worldwide and their unique heritage contributed to the establishment in 2010 of the Dorchester Collection Fashion Prize â€“ the first award of its kind developed by a luxury hotel company. The prize rotates around the Dorchester Collection hotels and the 2012 host venue, HÃ´tel Plaza AthÃ©nÃ©e, is an ideal locale for this yearâ€™s ongoing events, being steeped in fashion history. Inspired by its elegance, Christian Dior, who set up his couture house nearby, named several designs after the hotel, including the â€œPlazaâ€ and the â€œAthÃ©nÃ©eâ€ suits. Diorâ€™s groundbreaking couture collections were often photographed at HÃ´tel Plaza AthÃ©nÃ©e, which he considered his â€œsecond home.â€
Notes to the editor:
Dorchester Collection is a portfolio of the worldâ€™s foremost luxury hotels in Europe and the USA, each of which reflects the distinctive culture of its destination. By applying its unrivaled experience and capability in owning and operating some of the greatest individual hotels, the companyâ€™s mission is to develop an impeccable group of the finest landmark hotels through acquisition as well as management of wholly-owned and part-owned hotels, and to enter into management agreements.
The current portfolio includes the following hotels (in order of them joining the group):
The Dorchester, London
The Beverly Hills Hotel, Beverly Hills
Le Meurice, Paris
Hotel Plaza AthÃ©nÃ©e, Paris
Hotel Principe di Savoia, Milan
Hotel Bel-Air, Los Angeles
Coworth Park, Ascot, UK
45 Park Lane, London
Le Richemond, Geneva
For further information please contact:
Isabelle Maurin, Communications Director, Dorchester Collection; Tel: (0) 153 676 444
Aude Bourgouin, Media Relations Manager, Dorchester Collection; Tel: (0) 153 676 607