Blake Lively And Emma Roberts Attend H&M New Orleans Flagship Masquerade Fete

H&M And Lady Gaga Open Epic H&M Store In Times Square 11/13/2013
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Isabel Marant Launch 11/12/2013
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H&M New Orleans Opening Party

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H&M And Lady Gaga Open Epic H&M Store In Times Square

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H&M And Milla Jovovich Celebrated The Launch Of Isabel Marant For H&M With A Private Pre-Shopping Event On Fifth Avenue

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H&M opens new fashion destination and supports The Sunshine Kids

H&M, Hennes & Mauritz, one of the world’s largest retailers known for offering fashion-forward apparel and quality basics, celebrated the debut of its new location in the heart of New Orleans’ French Quarter last night with a masked fete.  World-renowned actor and fashion icon Blake Lively and American Horror Story’s Emma Roberts joined local style aficionados for a night of fashion, fun and music.  Invited guests had an opportunity to preview H&M Home in-store and shop the Isabel Marant for H&M collection, as well as the best of H&M holiday trends.

Lively arrived with a very special group of young people from The Sunshine Kids, a national non-profit organization dedicated to providing positive group activities to children with cancer. The organization has remained committed to providing emotional support for young cancer patients since its establishment in 1982. By creating a variety of programs and events free of charge for kids, they have enriched the lives of young Americans who are going through cancer treatments at hospitals nationwide.  For more information about The Sunshine Kids, please visit the organization’s website at www.sunshinekids.org.

“For me, last night was one for the record books, in particular because I had the best dates of all time. The love, joy, inspiration and bravery that lives in every fiber of the Sunshine Kid’s is unmatched. They live in celebration and gratitude, rather than negativity and strife. They are the encouraging faces whose souls haven’t been beat by cancer. It was a privilege to work with H&M to support The Sunshine Kids in giving those remarkable children a life outside of the hospital. Whether it be for a night, or a week, the Sunshine Organization provides it all. A moment of normalcy, of restoration, of jubilation–these are all things that everyone deserves.  Last night, we had a beautiful night of all of these things … but mostly celebration!”

Blake, Emma and H&M welcomed close to 2,000 guests in-store and under the stars in a custom garden, with a special performance by The Dolls and The Original Pinettes Brass Band. The actresses looked stunning wearing both the H&M Spring 2014 and the Isabel Marant for H&M collections.

H&M at Marketplace officially opened today at noon. The first 500 shoppers in line were offered an H&M t-shirt and Access to Fashion Passes valued from $10 to $500, in addition to other fantastic rewards for the whole family!
H&M was established in Sweden in 1947. Today there are 303 stores in the U.S. and approximately 3,000 stores in 53 markets worldwide. H&M at Marketplace concludes a week of celebration with store openings starting in the nation’s capital, Washington, D.C., Louisville, Kentucky, Charlotte and Greensboro, North Carolina, Bloomington, Indiana and its new tech savvy destination, H&M at Times Square in New York City employing over 1,400 people nationwide.
For images and video content from the H&M at Marketplace opening celebration, please visit: http://www.epklink.com/handmgrandopenings
For more information, please contact:

Nicole Christie, H&M, Nicole.Christie@hm.com

Tandi Zulu, Paul Wilmot Communications, TZulu@greatpress.com

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