Music instruments, technology news and reveals from over 6,000 music brands, celebrity appearances, interactive demos, live concerts by Richie Sambora and Orianthi, Ronnie Spector and The Ronettes, Bernie Williams and special guests Keb’ Mo’ and Poncho Sanchez


An exclusive preview of 2017 music gear, instrument and technology releases


Aerosmith’s Joe Perry and the best in professional audio and sound production

WHAT/WHEN: 1/18/17-NAMM SHOW MEDIA PREVIEW DAY-From 1-3 p.m., invitation-only media event the day before the show opens. Preview the top new musical instruments and technologies. Pick up your NAMM Show media credentials early to get a jump start on your coverage.

1/19/17-1/22/17-The NAMM Show-(The National Association of Music Merchants) brings together the global music product industry at the NAMM Show drawing over 100,000 music industry leaders to Anaheim. The largest gathering of music industry and pro audio professionals, the show features music instrument, product, and technology brands with every imaginable music-related product. Also, on the NAMM NISSAN GRAND PLAZA STAGE-RSO (Richie Sambora & Orianthi), Ronnie Spector and The Ronettes, Bernie Williams & Friends (featuring Keb’ Mo’ and Poncho Sanchez) are scheduled to rock the show at night with a variety of 150 more artists playing live over the course of four days.

1/20/17-She Rocks Awards-Lita Ford, Shirley Manson, Esperanza Spalding and more join The Women’s International Music Network (WiMN) for the fifth annual She Rocks Awards honoring women who display leadership and stand out within the music industry.

1/21/17-NAMM TEC AWARDS-The 32nd annual NAMM TEC Awards, with host Sinbad and Les Paul honoree Joe Perry plus TEC Hall of Fame Inductee, Aerosmith engineer and producer Jack Douglas, all celebrating professional audio and sound production.

WHEN/WHERE: NAMM SHOW-Anaheim Convention Center, 800 West Katella Ave., Anaheim, 92802

Show hours – Thursday, Jan. 19 – Saturday, Jan. 21, 10 a.m. to 6 p.m. and

Sunday, Jan. 22, 10 a.m. to 5 p.m. NOT open to the public.

NAMM TEC AWARDS-Hilton Anaheim, Pacific Ballroom, 777 West Convention Way

Saturday, January 21, 6 p.m. VIP reception; 7 p.m. awards show. OPEN to the public.

Tickets on sale HERE

PARKINGOn MEDIA PREVIEW DAY-Parking will be available for FREE in the Car Park #1 lot, located directly behind the Anaheim Hilton on Hotel Way. This is NOT the Hilton Parking garage – it is the Anaheim Convention Center garage – look for signage. Please let parking attendant know you are a member of the media. If you are registered, you may pick up your badge outside the Hilton, in the Badge Will Call Tent. If you need to register, go to the Hilton on the second floor at the top of the escalators. Once you are badged, proceed to Lobby C to The Idea Center.

For all other NAMM Show-related events visit HERE for GENERAL PARKING and instructions-GardenWalk and ToyStory (if spots are available) – $15/day; and on show days: $12/day (CASH Only) at Angels Stadium Thursday, Friday & Sunday and the Honda Center on Saturday. Free shuttle included.

Deadline & TV crews can contact or text 818-399-2464.

3Dvarius, Akai Professional, Aston Microphones Ltd., C.F. Martin & Co./Martin Guitar, Chroma Coda, daCarbo, Deering Banjo Co., D’Addario, Denon DJ, Dubreq Stylophone, Fender Music Instrument Corporation, Fishman, GEARSECURE, Hohner, IK Multimedia, ISOVOX, Kala Brand Music, Co., Kanstul Musical Instruments, Orange Amps, Percussa, Sensel, Somnium Guitars, Taylor Guitars, Trace Elliot, Tsakalis AudioWorks, Ultimate Ears Pro, Virgin Musical Instruments, YAMAHA, Zerberus Guitars, ZYLIA

For a list of NAMM Show events and performances throughout the Anaheim Convention Center, surrounding hotels, and concerts, visit

Media MUST RSVP to MEDIA PREVIEW DAY & The NAMM TEC AWARDS. Because of limited space to both events, invitation does not guarantee entrance.

Media Contacts: Jeanne O’Keefe, Mary Hong, Freddy Morales:  The Lippin Group, 323-965-1990, On-site cells: 818-399-2464; 626-823-3030; 310-384-7760.


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