Pathway to the Cure for Breast Cancer: A Fundraiser Benefiting Susan G. Komen

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Making a pathway to a world free of breast cancer.

Ryan Kavanaugh, CEO, Relativity; James Plante, CEO and Founder, Pathway Genomics; and Dr. Judith Salerno, President and CEO, Susan G. Komen with celebrity attendees including: Adrian Grenier (Entrourage), Alessandra Ambrosio (Supermodel), Amber Valetta (Revenge), Angie Everhart (The Wedding Pact), Busy Phillips (Cougar Town), Cisely Saldana (Rosemary’s Baby), Dawn Olivieri (House of Lies), Emmanuelle Chriqui (Entrourage), Estella Warren (Planet of the Apes), Gilles Marini (Switched at Birth), Jaimie Alexander (Thor), Jonny Weston (Chasing Mavericks), Jordana Brewster (Fast & Furious),  Josh Henderson (Dallas), Kellan Lutz (Twilight), Kesha (Rising Star), Mackenzie Rossman (7th Heaven), Martin Starr (Silicon Valley), Michelle Trachtenberg (Gossip Girl), Natalie Martinez (CSI NY), Rebecca Mader (Once Upon a Time), Rosanna Arquette (Pulp Fiction), Samantha Mumba (musician), Shannen Doherty (90210), Sophia Bush (Chicago PD), Susie Castillo(House of Payne) and many more…

Relativity Media, Pathway Genomics and evian Natural Spring Water are proud to present Pathway to the Cures for Breast Cancer: A Fundraiser Benefiting Susan G. Komen.

Breast cancer knows no boundaries – be it age, gender, socio-economic status or geographic location. In the U.S. alone, an estimated 40,000 women and more than 400 men will die from breast cancer each year.

With more than $2.5 billion invested in the fight against breast cancer, Komen is leading the global movement against this terrible disease, working in communities across the globe to save lives and end breast cancer forever.

“We are so pleased to have the commitment of Pathway Genomics and Relativity Media who are bringing awareness to the needs of breast cancer patients and the important work Komen is doing to address those needs in southern California and around the world,” said Komen President and CEO Judith Salerno, M.D., M.S.”

PATHWAY GENOMICS is on a mission to make affordable hereditary breast cancer testing available to all regardless of income, race or geographic location. To enhance the accessibility of this important genetic test, Pathway Genomics has developed the BRCA One for OneTM program – for every qualified BRCAtrue test ordered, one test is donated to a person in need through patient advocacy organizations, up to $10 million of free testing. ONE FOR ONE means that for each BRCA TRUE TEST purchased, Pathway Genomics will give one away making hereditary breast cancer testing is available to all.

“Pathway’s mission is to ensure that people in need receive genetic testing regardless of their economic or insurance status,” said Jim Plante, Pathway Genomics’ founder and CEO. “Offering the industry’s best BRCA genetic test and making it accessible to a wide range of people is a vital objective in our mission.”

To date, no other affordable breast cancer genetic testing option exists. Pathway Genomics is Pathway for the People. For more info visit:

About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided $1.7 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit or call 1-877 GO KOMEN. Connect with us on Facebook at and Twitter @SusanGKomen.

About Relativity
Relativity ( is a next-generation global media company engaged in multiple aspects of content production and distribution, including movies, television, fashion, sports, digital and music. More than just a collection of entertainment-related businesses, Relativity is a content engine with the ability to leverage each of these business units, independently and together, to create content across all mediums, giving hundreds of millions of users worldwide what they want, when they want it.

Relativity Studios, the company’s largest division, has produced, distributed or structured financing for more than 200 motion pictures, generating more than $17 billion in worldwide box-office revenue and earning 60 Oscar nominations. Relativity’s films include OculusSafe HavenAct of ValorImmortalsLimitless, and The Fighter. Upcoming releases include Earth to Echo and author Nicholas Sparks’ The Best of Me.

About Pathway Genomics
Up until recently, society has largely been reactive to disease treatment, waiting for a diagnosis to seek treatment. Pathway Genomics is changing that. Using Pathway Genomics’ wide-scope genetic testing platform, disease management can be preventive not reactionary. As a CAP and CLIA accredited clinical laboratory based in San Diego, California, Pathway Genomics provides physicians and their patients with actionable and accurate genetic information in order to help live a longer more, more healthful lives. Since its founding in 2008, Pathway Genomics has quickly translated billions of dollars of leading genetic research findings (DOD, NIH, MAYO CLINIC) into often life-changing information that permit doctors to work with patients to become the CEO of their own lives.

Under the helm of founder and CEO James Plante Pathway Genomics has become known for its dedication to making genetic testing available to people across the globe – regardless of their income, race or location – positively affecting the health and wellness of the world.

Pathway Genomics’ testing services cover a variety of conditions including cancer risk, cardiac health, inherited diseases, nutrition and exercise response, as well as drug response for specific medications including those used in pain management and mental health. For more about Pathway Genomics, visit:

Jennifer Castaneda
Hilton Media Group
(424) 442-3278 | (626) 230-1532

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