PEPSI TO FEATURE SUPER BOWL SPOT WITH

X FACTOR WINNER

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Purchase, N.Y., August 5, 2011 – Pepsi, the premier partner of THE X FACTOR, today announced that the winner(s) of the singing competition will be featured in a Pepsi commercial scheduled to air on NBC during Super Bowl XLVI in February 2012.

THE X FACTOR winner(s) will join other pop music legends such as Michael Jackson, Madonna and Justin Timberlake by starring in a Pepsi commercial.  Pepsi has long been an advertiser on the Super Bowl broadcast and its Pepsi MAX brand is currently the official soft drink of the NFL. Last year’s Super Bowl was the most-watched television program in US history with an average of 111 million viewers.

Click Here To Learn About Pepsi's Music Heritage

“For decades, Pepsi has put musical talent in its commercials on T.V.’s biggest stage – the Super Bowl,” said Frank Cooper, Chief Consumer Engagement Officer of PepsiCo Americas Beverages. “Pepsi has a long history of being the curator, creator and catalyst of exciting, new music; and THE X FACTOR partnership is a great way for us to continue to bring fresh musical talent to new generations.”

The new Pepsi Super Bowl spot prizing element announced today is in addition to the previously announced prize of a $5 Million recording contract with Sony Music/Syco and is the most lucrative prize package in television history.

This fall, Pepsi will provide fans engaging digital experiences and exclusive content related to THE X FACTOR.  ”Like” Pepsi on Facebook to get real-time updates.

About PepsiCo

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses — Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola — also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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About THE X FACTOR

Pepsi announced its premier partnership with Fox’s THE X FACTOR last year and has been actively working with the show’s producers Syco Television and Fremantle Media North America. Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for Fremantle Media North America.  The show is scheduled to premier this fall on Fox.

Since its debut in 2004, “The THE X FACTOR” has remained the U.K.’s #1 program for the last seven years, peaking with an audience of 21 million with 65% audience share for its 2010 finale. The format swiftly broke similar records around the world, where local versions have consistently rated #1 in 15 territories, with a worldwide audience now well over 100 million. In Denmark, it has ranked #1 for the last four years, peaking with an 80% share of the audience. In Colombia, it has consistently ranked #1 with a 75% share of the audience. Additionally, “The THE X FACTOR” consistently delivers a 50% to 65% share of the viewing audiences in Greece, Hungary, Netherlands, France and Italy – with the highest percentage of these shares in A15-34. In some markets, “The THE X FACTOR” has increased the channel average demographic by up to 250%. The series has received numerous honors worldwide, including three BAFTA awards, numerous NTA awards and the coveted Rose d’Or. In the U.K., an unprecedented 1.5 million iTunes downloads were made from “The THE X FACTOR” contestant performances in 2010. Globally, more than 100 million records have been sold by artists launched through the series, including over 90 #1 singles and albums and 150 Top Ten records.

About Syco/Simon Cowell

Syco, with offices in London and Los Angeles, is a global music, television and film production joint venture between Simon Cowell and Sony Music Entertainment. Syco Television owns and produces the BAFTA Award-winning “THE X FACTOR,” which has topped the charts around the world. Syco Television is also the owner of the “Got Talent” television format. Versions of both “THE X FACTOR” and “Got Talent” are co-produced by Syco, and are shown in more than 70 countries and have won multiple awards including national television awards and BAFTAs.

Syco is also the record label home for such diverse international recording stars as Leona Lewis and Il Divo. Cowell has worked with artists selling more than 200 million albums and delivering more than 180 No. 1 records. Britain’s Got Talent in 2009 launched the global singing career of Susan Boyle. Her debut Syco album sold over 8 million units in six weeks, making it the world’s biggest-selling album of 2009 and the fastest-selling album in history and a total of 20 million records to date. In 2009, Cowell was named No. 1 in Hollywood Reporter’s Top 50 Most Powerful in Reality TV and Entertainment Weekly’s Top Entertainer of the Year. In 2010 Simon Cowell was awarded Variety International’s Humanitarian Award for his extensive charitable work, The Rose d’Or Golden Jubilee Award and BAFTA’s Special Award in recognition of his outstanding contribution to the entertainment industry and development of new talent. He also appeared on Time Magazine’s list of Most Influential People in the World and was awarded the International Emmy Founders Award.

About Fremantlemedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon AMERICAN IDOL (FOX), “America’s Got Talent” (NBC), “What Chilli Wants” (VH1), “Hole In The Wall” (Cartoon Network), “Jump City: Seattle” (G4), “Let’s Make A Deal” (CBS), “Family Feud” (syn), “The Price Is Right” (CBS) and THE X FACTOR.

Media Contacts:

Melisa Tezanos
Pepsi
+1.914.253.2599
Melisa.Tezanos@pepsico.com

Ann-Marie Thomson
SYCO Television
+1.310.435.1034
ann-marie.thomson@sonymusic.com

Jill Hudson
FOX Television
+1.310.369.2953
jill.hudson@fox.com

Manfred Westphal
FremantleMedia
+1.818.748.1148
manfred.westphal@fremantlemedia.com

Scott D. Floyd
PMK*BNC
+1.310.854.4800
Scott.Floyd@pmkbnc.com

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