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T-MOBILE GEARS UP FOR NBA ALL-STAR 2011 IN LOS ANGELES

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Fans Have Chance to Win Tickets to NBA All-Star 2011, Including to the T-Mobile Rookie Challenge & Youth Jam and Seats to the T-Mobile Magenta Carpet at the NBA All-Star Game

WHAT:
To celebrate its partnership with the NBA, T-Mobile will host a meet & greet with NBA players and their fans. In addition, guests can test out the latest 4G devices to experience America’s Largest 4G Network and have a chance to win prizes and a ticket pack to NBA All-Star events.

For the fifth year, T-Mobile has partnered with the NBA to host a number of activities surrounding the 2011 NBA All Star Weekend including the T-Mobile Rookie Challenge and Youth Jam, presence at Jam Session and the T-Mobile Magenta Carpet at the NBA All Star Game. To celebrate the 2011 NBA All Star Weekend in Los Angeles, T-Mobile will host a number of athlete appearances and meet & greets at Los Angeles area retail locations.

T-Mobile users will have the opportunity to meet some of LA’s most celebrated past and present basketball players, plus a chance to win prizes and ticket giveaways, including to Jam Session and the T-Mobile Rookie Challenge & Youth Jam. Any consumers who purchase or upgrade to a new 4G device and activate service on a qualifying plan will receive tickets to the T-Mobile Magenta Carpet Viewing Area at the NBA All-Star Game while supplies last.

Athletes and legends will be available for photo and interview opportunities. To RSVP to cover this event, request an interview, or for more information about the retail meet & greet event, please contact Sharna Ettenberg at sharna.ettenberg@pmkbnc.com.

For more information about T-Mobile’s NBA All Star Weekend activities, please visit http://www.facebook.com/TMobile.

For more information, contact:

Sharna Ettenberg / PMK*BNC
310.854.4755 (office)
310.309.9441 (cell)
Sharna.ettenberg@pmkbnc.com

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